Optimizing your site for search engines means doing all that you can to help search engines find your site and rank it highly in their results.
It’s easy for clients to focus on the visual aspects of their websites. We need to remind them to focus on the words.
Don't try to outsmart the search engines.
SEO is not just metadata, link building, sprinkling your copy with specific keywords, or adding xml sitemaps behind the scenes. It’s a blend of all of these things and more.