SEO is not just metadata, link building, sprinkling your copy with specific keywords, or adding xml sitemaps behind the scenes. It’s a blend of all of these things and more.
Five years ago, if someone spouted off about something called SEO, I brushed it off, thinking it’s just another acronym marketing-oriented people use to make more money online. While this is true, I’ve since learned that search engine optimization is actually a craft. While the information architects plan the structure of a site and the designer/developers breathe life into the concept and the content strategist develops guides for content and workflow, how can you ensure that search engines will discover the final product? Through SEO, of course!
As a non-profit institution, we’re looking for people to discover and consume useful relevant information and become regular visitors to our websites. This is why one of the most important pieces of SEO is to update your site regularly with quality content tailored to your audience. You can put all of the best practices for SEO in place, but none of it will matter if your content needs work.
Optimizing your site so search engines can find it is not just about adding metadata, link building, sprinkling your copy with specific keywords, or adding xml sitemaps behind the scenes. It’s a blend of all of these things -- and more. I recently stumbled upon this infographic that displays the most important SEO elements to incorporate into your site. You can use it to check your own websites and to make sure that all of the work that went into those sites can be discovered by the world.