User Research

Knowing exactly what your users want and need is the single most effective tool in creating a successful website or application.

Our user research toolkit includes interviews, user profiles, polls, usage and search analysis, peer site critiques, and more. We'll make sure you know who your target audiences are, and we'll determine the best activities to understand their needs within your budget. We can then help you conduct the research itself, and we'll synthesize the findings into clear recommendations that will inform your web design, content, and site architecture.

User research helps ensure you're on the right track, whether you're building from scratch or contemplating improvements to an existing website.


  • Clear documentation of your prioritized audiences
  • Easy-to-read results from each research activity
  • A report summarizing findings and recommendations