An enhanced museum experience
Wall-mounted iPads delivered artist interviews and multimedia to deepen Smart Museum visitors’ experiences of figurative artwork.
“It’s a privilege as a curator to meet artists, to hear them speak about their own works,” says Jessica Moss, curator of the Go Figure exhibit. This pilot project gave museum visitors the chance to glean additional context and meaning by hearing directly from the artists themselves.
In the intimate gallery space, we settled on a custom website created especially for iPads as the best way to make these videos available without distracting from the works themselves. More than 65% of the popular exhibit’s visitors interacted with the videos.